FEATURES OF SOCIAL CONTROL OF DEVIANCE: GENERAL AND SPECIFIC (ON THE EXAMPLE OF THE INTERNET PROJECT "PICKUP")
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FEATURES OF SOCIAL CONTROL OF DEVIANCE: GENERAL AND SPECIFIC (ON THE EXAMPLE OF THE INTERNET PROJECT "PICKUP")
Annotation
PII
S0132-16250000531-0-1
Publication type
Article
Status
Published
Pages
127-136
Abstract
The author examines the content of social control of deviance, the role of virtual communications in the formation of the concepts of norm/deviation. The article presents the results of studying the process of promoting consumer values in intimate relationships between people in the Internet space when analyzing the forms and methods of promoting the social project "Pickup". The focus is on three elements of this process: self-presentation, product presentation, and the content of consumer discourse in the materials of the rmes website. Each of the elements is analyzed in detail, and their main characteristics are highlighted.
Keywords
Internet project, rmes pickup, brand representation, reputation building, consumer discourse, machismo
Date of publication
01.12.2014
Number of purchasers
1
Views
477
Readers community rating
0.0 (0 votes)
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