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"SOFT POWER" IN CONTEMPORARY POLITICS AND DISCOURSE TECHNOLOGIES
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"SOFT POWER" IN CONTEMPORARY POLITICS AND DISCOURSE TECHNOLOGIES
Annotation
PII
S0132-16250000527-5-1
Publication type
Article
Status
Published
Authors
Irina Yakoba 
Edition
Volume 368 Issue 12
Pages
65-73
Abstract
The article provides a rationale for the effectiveness of “soft power” as a discursive technology that allows you to exercise dominance, achieve and retain power. Specific methods of influencing in modern society are considered, which allows us to evaluate the construction of resonant media events from theposition of the power of the word and sign.
Keywords
soft power, hard power, discursive construction, discursive technology
Date of publication
01.12.2014
Number of purchasers
1
Views
493
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