The article examines the origins of advertising genres in Russian writing of the XVIII - early XX century. It is proved that based on handwritten document ad genre and street screams towards the middle XIX century advertising was formed as a special form of speech with its own genre field.
1. Kazak. Miass, 1911. 2. Kurganskij vestnik. 1913. № 93. S. 4. 3. Krasnyj Kurgan. 1920. № 79. S. 2. 4. Kur'er. 1897.
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